© Briary Franchising Ltd. 2016
Healeyfield House, Front St. Castleside, Consett Co Durham DH8 9AR
Office: 0800 651 00 53
Buying local is something which instinctively seems like a good idea. In these days of globalisation, supermarkets and the death of the high street, Farmers Markets are some of the most visible and obvious examples of ‘keeping it local.’ Buying locally sourced produce gives us confidence in the quality of what we have purchased and we get a good feeling from doing our bit for the rural economy and for the planet. The fact is that is that it delivers so much more.
In these days of convenience and constantly looking for the cheapest, it’s easy to think that the idealistic option of buying local is luxury we can ill afford; particularly as incomes are squeezed. However, in many cases buying local will represent better service and value for money. The difficulty is how do small local businesses get this message across when drowned out by the marketing budgets of multi-
One way of addressing this is by local businesses working more closely together to increase the impact their message has and also clearly identifying the advantage of buying local to individuals as well as the community as a whole.
Key reasons for buying local:
Your spending will boost the local economy – the money you spend can be used over and over again, locally.
It’s ethical -
It’s the ecological choice – local services and products have a lower carbon footprint.
A wish to reflect local values and character in a way larger businesses are unable to do due to their corporate nature.
Helps build and sustain a sense of community.
In terms of opportunity this is an excellent time for people to buy local. One of the outcomes of the difficult economic times experienced in recent years is that the number of people self-
In summary, customers are interested, businesses are enthusiastic and the local economy and wider community would benefit. The potential is there, waiting for us all to deliver.
Thanks for taking the time to read this.